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Long-standing charity reveals new brand and raffle initiative – Western Weekender, April 4, 2024

When someone is diagnosed with cancer, they and their families are faced with significant associated costs – that are continuing to rise higher, and faster, than the cost-of living or wage growth.

The benefits of complementary therapies throughout the journey from diagnosis to living with cancer have been cited in many studies.

Local charity, Cancer Wellness Support has played its part to provide affordable and accessible cancer care since 2005, through the generosity of the community – as a 100 per cent self-funded organisation, via local Op Shops, donations, events and fundraising.

To build on their near 20 years, it engaged the wider community in a brand review and has embraced a fresh look to build upon the legacy and strengths of their existing brand, while setting the foundations for continued local support for all who need affordable and accessible cancer care.

During a celebratory event held last Wednesday, the revitalised brand was unveiled with a new website, marketing collateral and social media presence. As well as the Op Shop sub-brand, to promote its focus on environmentally sustainability and community engagement through the Katoomba and Penrith stores.

The website also houses evidencebased material that demonstrated how complementary therapies play a vital role in supporting people living with cancer, and how Cancer Wellness Support’s model ensures both the individual, their carer and support network all are critical to building a solid platform.

The event witnessed an enthusiastic turnout, with attendees comprising of key stakeholders, community partners, clients, carers and valuable supporters.

Another exciting announcement at the launch was their highly anticipated wellness raffle, comprising over $7,000 worth of prizes spanning outdoor adventures, rustic getaways, wellness experiences and pamper packs – as Cancer Wellness Support is all about living each day with a focus on wellness.

“We are thrilled to unveil our refreshed brand and new website, which reflects our ongoing commitment to education, and ensuring we continue to provide affordable cancer care to support local people living with cancer and their families,” said Deborah Shepherd, Chief Executive Officer of Cancer Wellness Support.

“The overwhelming generosity of our community is demonstrated by 12 businesses throughout the Blue Mountains and Nepean-Hawkesbury for our wellness raffle, and reflects our strong relationships across the community, for which we are immensely grateful”.

Find out more, or purchase raffle tickets at one for $5 or five for $20 and are available until 4pm on June 10.

(Source: Western Weekender, April 4, 2024, page 18)

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