Building upon the legacy and strengths of our existing brand, Cancer Wellness Support has been given a fresh look and feel.
To take a step back, why did we embark on this journey? Our recent strategic brand review provided some fascinating insights from our local community.
While the majority (61%) express a high familiarity with Cancer Wellness Support and felt a strong connection to us (54%), only a few (35%) were aware of the full range of services we offered and the crucial role of our Op Shops.
For example, did you know…
- our two Op Shops collectively raise over $2 million annually, generating the vital funds needed for the therapies and programs we provide while keeping 95% of our donated goods out of landfill, provide support to people in need across our wider community?
- we offer a diverse range of 27 evidence-based therapies, group sessions and workshops across mind, body and movement, with a person-centred approach to our individual programs of support?
- we extend our personalised support to both individuals and their carers for as long as they remain members?
At a celebratory event on 27 March, we proudly announced the successful launch of our revitalised brand, website, and Op Shop sub-brand.
The Western Weekender even featured us in their edition on 4 April!
Our new website seamlessly connects visitors with vital cancer support resources as well as providing comprehensive research and educational materials spotlighting how complementary therapies support people living with cancer.
Come and explore our new website
